Expert Spotlight: Dr. William Williams

Updated: Dec 17, 2019

Dr. Bill Williams is the founder of Solstice Dental Advisers and director of the 5M Masterminds- a program where dentists learn to produce $10,000/day and market & manage multi-million dollar practices. Over his 45 years in practice he has been a noted international speaker, business coach, #1 best-selling author and clinician all while maintaining a thriving private practice in Suwanee, GA.

As for Dr. Williams select accomplishments, he has achieve Mastership status at the most reputable International College of Craniomandibular Orthopedics (ICCMO) and the Academy of General Dentistry (AGD). He earned Small Business Person of the Year in 2005 as well as the Ron Lamb Award from Christian Dental Society in 2007. He is a certified Guerrilla Marketing instructor and certified trainer for Bio Dent Inc.'s Ultra Tooth Implant System.

Most recently, Dr. Williams has focused on teaching about pediatric airway development, dental practice management and the Ultra Tooth Replacement System. He held lectures on the Smiles At Sea Cruise in Havana, Cuba & at the annual ICCMO conference in Kansas City. Dr. Williams also dedicated his time to teaching medical physicians and dentists in DaNang and Hanoi, Vietnam.

On December 4th, I got the chance to sit down with Dr. Williams to discuss his career and his thoughts on Myoaligner® treatment protocols.

The Interview

Can you start by telling me a little bit about your background in dentistry?

I've had 45 years in dentistry, starting in 1975. My first class was in St. Petersburg with Pete Dawson. I came back and went to Harold Gelb's class and said "this is conflicting information." But then I took Barney Jankelson's (a renowned prosthodontist) class up in Seattle and I felt it was compatible information [with Harold Gelb's philosophy.]

With my background in occlusion and TMJ, I started teaching TMJ, orthodontics and [dental] reconstruction back in the early 80's. I traveled around the U.S. as an instructor for the United States Dental Institute and I enjoyed that.

Along with my colleagues, I started a group called TMJ Framework. It was a residency type of program that [I co-founded]. We ran that for 10 years but eventually I packed up everything and sold the practice in Stone Mountain. I moved up to Suwanee, GA at age 48 to start over again. I built a nice big practice here and have continued to be in business there for about 23 years.

That's awesome. What are you doing right now? My favorite thing, what I really focus on mostly is practice management. Things like how to build a profitable practice, how to market, and grow your practice. I [also] teach implant & bone grafting and oral systematic connections. There are tons of things I like to talk about but the business of dentistry is my significant focus.

Would you say that the business of dentistry is the most interesting part of dentistry for you? What specifically interests you?

Well, my intention is to really focus on technology. Specifically Redox, which is a signaling technology. It's a new emerging science that's never come to dentistry until this year.

I enjoy bringing Redox technology into the dental practice to show dentists, hygienists and [other people in the workforce] how it works. [All in hopes that they will] implement the program so people get the advantage of having this health and wellness supplement added to their daily regimen. I've never seen anything quite like it in all my years of practice. It is something that will benefit more people. I am making it a mission to focus on that for the next 5-10 years. In addition, I will continue what I already do which is teaching the practice development and business side of dentistry and what I call Decathlon Dentistry - the implants, the bone grafts, the TMJ and the Neuromuscular Dentistry.

How have you seen technology impact your specific practice?

I've always been a high tech kind of dentist and we computerized in 1981. We got the Kinesograph, the forerunner to the K7 Scanner in 1979. I have always been on the edge of whoever's creating something unique, I tried to find it and use it. I got a T-Scan back in 1987. If I had a dollar for every toy I bought, I would've probably had enough to retire already!

I don't think it was the money I made from using the toys that was most valuable. The value came from the perception of the patients. They gave me a significant advantage over other dentists because I was into high tech equipment and they couldn't do things that I could do. It's just a matter of staying on the edge of the learning stage of technology. You will always stay ahead of the curve that way.

I guess that brings me to Myoaligner® then. I know you got a chance to use a few of our appliances. What do you think in general about the Myoaligner® appliances?

You know, that's an interesting question. Years and years ago, I was using Neuromuscular Appliances and [Barney Jankelson's] appliance was our standard. Ever since 1979 I have used a variety of mandibular orthotics that simulate teeth but I was never with happy with them. I know I have practiced most of my career unhappy with these orthotics. [Mainly it was] because I would send the patient's Myobite to a lab and they would return a piece of plastic. It was just a block of acrylic with holes in it where the cusps would sit. It didn't really look like teeth and I couldn't identify a lab that I thought would replicate the teeth. I'm sure they existed but I never found them.

My friend, Nick Myers, suggested that I try the Myoaligner® because it was anatomical. It was done with CAD/CAM, which is some kind of process that makes it more durable and flexible than acrylic and I thought "that sounds good, I should try it."

Now I have used a number of Myoaligner® appliances and I really do like them. I probably will use it on every case from now on as long as I practice. I think this is the way to go. They fit good. They look good and people will wear them a lot better because they look like teeth.

Can you speak to how Myoaligner® has impacted your patient's lives?

The orthotic at the right height is going to speak for itself if you are a Neuromuscular Dentist and know exactly what you're doing. The orthotic in the right place is dramatically going to improve lives if you reduce the muscle stress and put the jaw in the right position.

The thing about it is, Myoaligner® appliances look and act like teeth, allowing you to chew and speak. Patients are going to wear it a lot and they are going to be a lot more compliant. That's the biggest thing for me: compliance. Myoaligner® appliances don't look funny so patients don't mind wearing it.

How would you say the unique segmented design of Myoaligner® appliances make it different from other orthotics?

I have never had an orothotic that fit the teeth as well as these do. The retention is far better and when it's in three segments then I get the opportunity to take it out and do some orthodontics. I can selectively remove sections of it to grow teeth vertically, depending on what I want and what the patient feels about it. I think Myoaligner® is very flexible in terms of capabilities.

Awesome! So I just have one more question to wrap it. What would be your advice for new dentists?

My advice for new dentists: if they don't know Neuromuscular Dentsitry, they need to learn it. If they already know, then they need to experience what a Myoaligner® would do for them as far as a extending their reach.

Extending your reach, you can do more with a technique. I think the patients like it better. They are more compliant. As long as the technology is there, you might as well use it!

Get in Touch With Dr. Williams!

To contact Dr. Williams and learn more about 5M Masterminds & coaching, click here!

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